Designer. Systems thinker. AI-native.
15+ years building products that scale — from fintech to SaaS to YC startups.
Product Designer with 15+ years delivering end-to-end UX/UI for SaaS, fintech, and growth-stage companies. I design systems that scale, lead cross-functional teams with clarity, and integrate AI into every layer of the workflow — not as a shortcut, but as a real multiplier.
I co-founded Conta Simples, a B2B fintech that grew from 0 to 40,000 customers and earned a spot in YCombinator S20. I led design at Vindi, managing 17 designers and unifying 4 acquired products into a single cohesive system. Most recently at ZenQMS, I've been the embedded designer for a pharmaceutical SaaS platform — building the design system from scratch, establishing the company's first accessibility standards, and partnering directly with engineering to cut implementation cycles by 40%.
I don't separate design from business. I think in outcomes, work in systems, and care deeply about the craft that makes both possible.
Beyond design, I'm driven by curiosity, genuine connections, and the kind of everyday moments that quietly shape how I see the world.
I believe the best ideas come from paying attention to what most people overlook.
Work Experience
Staff Product Designer
2023 – Present · Remote · Philadelphia, USA
I joined ZenQMS as the sole designer embedded across four product squads building a pharmaceutical SaaS platform. With no design system, no accessibility baseline, and a legacy interface full of friction — I started from scratch.
I ran a full UX audit across all modules, mapped the critical failure points, and built the company's first design system end-to-end: components, tokens, documentation, and WCAG 2.2 / ADA compliance baked in from day one. Working directly with engineering, I used my HTML/CSS/TypeScript knowledge to define handoff specs that actually made sense — cutting implementation cycles and back-and-forth by 40%. Across four squads, simultaneously.
Vindi, Head of Design
2021 – 2023 · São Paulo, Brazil
Leading the design chapter at Vindi meant building it first. When I arrived, there was no team structure, no career framework, no shared design language. I hired and led 17 designers across product and design operations — and created the foundation that turned design into a real business driver.
The most complex challenge: unifying four acquired companies — Yapay, Credisfera, Vindi, and PagCerto — into a single product ecosystem. One of the largest design consolidations in the company's history. We built a scalable design system that cut prototyping time by 65%, giving every squad the tools to move fast without breaking consistency. I ran Design Critiques, 1-on-1s, and personal development plans to turn individual contributors into confident, high-output designers.
Vindi, Specialist Product Designer
2021 · São Paulo, Brazil
Before stepping into the leadership role, I led one of the most high-stakes initiatives at Vindi: shifting the entire business model from Sales-Led Growth to Product-Led Growth. That's not a redesign — it's a fundamental rethinking of how customers discover, try, and stay in a product.
I redesigned the onboarding flows and self-service experience from the ground up. The result: customer acquisition cost dropped 98% in four months. Manual processes were automated through UX improvements, freeing the sales team to focus on accounts that actually needed them.
Itaú Unibanco - Specialist Product Designer
2020 – 2021 · São Paulo, Brazil
At Brazil's largest private bank, I worked on heavy vehicle financing — a space where complexity is the default and users are underserved. My role was to understand the market before designing anything.
Through discovery and UX research, I mapped the long-term vehicle rental ecosystem and found that 60% of the market consisted of small dealerships with no viable credit product serving them. That insight didn't just inform the design — it shaped the entire product strategy. I then designed, tested, and validated a new credit product through qualitative research, stakeholder interviews, and moderated usability sessions.
Conta Simples - Co-founder & Product Designer
2019 – 2020 · São Paulo, Brazil
I co-founded Conta Simples as the sole designer, and built everything from scratch: website, internet banking, iOS and Android apps. Zero to product, zero to 40,000 B2B customers — and eventually, zero to YCombinator S20.
But the real story isn't scale — it's the pivot. Through continuous usability testing and business research, we identified that the digital account model we launched with wasn't the right fit. We shifted to corporate card management, unlocked a new investment round, and got into YC. It was the clearest lesson I've had that great design isn't about the interface — it's about reading reality fast enough to act on it.
Process
Explore
I blend discovery and rapid prototyping from the start. AI helps me process data, surface patterns, and shape ideas faster — while keeping product taste at the center.
Choose
I curate, not collect. I evaluate ideas against impact, feasibility, and craft — and cut what doesn't hold up.
Craft
I build with obsessive attention to detail. Design and engineering evolve together. AI accelerates the pace; I raise the bar on every detail.
Measure
I validate with real data. I track metrics, run usability tests, and talk to actual users — not just after launch, but throughout.
Explore
I decide what's next: refine, pivot, or scale. Every cycle sharpens the one that follows.
